THE LABEL, APART FROM BEING A LUXURY INDIAN CONTEMPORARY BRAND, HAS BECOME POPULAR FOR ITS NON-CONFORMIST AND MULTI-FUNCTIONAL APPROACH TOWARD DESIGN; THE LABEL SPEAKS ABOUT ITS CULTIVATED IMPERFECTION AND UNCONVENTIONAL AESTHETIC WHILE BEING DEEPLY ROOTED IN ITS INDIAN CULTURE. WITH SIGNATURE DESIGN ELEMENTS LIKE TONAL PALETTES AND CLEVER PLAY ON TEXTURES, KUNAL RAWAL LABEL ALSO EMBODIES SOPHISTICATION.